VillaLuz Campestre
2019-2022
Choosing lodging near Bogotá, with a warm climate and an offering designed for the whole family, hadn't been presented in a differentiated way in Melgar. Despite the wide range of hotels in the region, most compete on booking discount prices or only highlight pool and party activities.
Hotel VillaLuz Campestre bet on a digital strategy that showcases its countryside setting, sense of tranquility, and connection with nature. The website and digital channels were designed to convey this unique experience, highlighting plans designed for all kinds of groups and seasons, from weekend getaways to events and special dates.
Insights
- The website redesign made it possible to communicate a differentiated proposal: a countryside hotel that highlights tranquility and nature as added value against the competition.
- The content strategy included an off-page line in social media and search engines, strengthening the hotel's visibility and positioning beyond price alone.
Results
The project drove a digital presence made up of a website, applied visual identity, and content for social media and search engines, aimed at presenting the countryside setting, plans, and seasonal offerings.
The solution set VillaLuz apart from hotel communication focused solely on price, pool, or lodging, giving greater visibility to the attributes that back the visitor's choice: nature, tranquility, and experiences for different groups and dates.